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Conference Tracks Details

Human Capital / Resource Management

  • Implication of Globalization for practice of HRD within organization
  • Role of vocational training in talent and skill development
  • Learning and performance paradigm of HRD
  • Accountability and Accountability challenges in HRD
  • 21st century challenges in workforce development efficacy and relationship


  • Motivation, compensation, learning, career planning.
  • Employee’s legislations, Rules and acts.
  • Diversity management of employees and culture of inclusion
  • Change management and Organizational development.
  • Managers and employees relationship


  • Integrated marketing communications and its dimensions
  • Corporate Communications, identity, image & reputation
  • Promotional mix issues
  • Advertising, Direct Marketing, Sales Promotion
  • Efficacy and Effectiveness of marketing communications with Impact factor
  • Business to consumer & business to business communications
  • Corporate branding
  • Online Marketing Communication Research
  • Mobile marketing & Social Media communication
  • Building Customer Relationships Online & Communication Concern
  • Ethical considerations of marketing communications
  • Communicating and reporting about CSR
  • Internet as a Promotion tool, Media or Alternative Market spaces
  • Web Advertising Effectiveness 

Finance, Accounting & Banking

  • Resource Allocation and Risk Management Decisions: An Analysis of Pakistani Financial Market
  • Trends in Pakistani Derivatives Market: Modeling the Leverage Effect
  • Derivative Instruments as key Determinants of Economic Performance
  • Target Capital Structure, Financial Performance and output
  • Assessing the Relationship between the Firm Performance and the Financial Market
  • Performance: An Analysis of KSE 100 index
  • To Empirically Model and Analyze the Relationship between Market Performance and Sovereign Risk in Pakistan


  • Corporate Governance
  • Global Governance
  • Public Sector Governance
  • Governance in Civil Society Organizations

Technology Management

  • Management & Strategy
  • Entrepreneurship & Innovation
  • Operations Management
  • TQM
  • BPR
  • Knowledge Management & Problem Solving
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